SOCIAL MEDIA COORDINATOR

Position Overview

She Became is seeking a creative and organized individual to join our team as a volunteer Social Media Coordinator. The ideal candidate will be responsible for managing and executing our social media strategy to promote our organization's mission, events, and initiatives, while engaging with our audience and building a supportive online community.

Responsibilities

• Commit an estimated 5 hours per week to completing position tasks.

• Develop and implement a comprehensive social media strategy to increase awareness of She Became and its programs among our target audience.

• Work closely with the Creative Director and PR teams to understand the organization's brand identity, messaging, and visual storytelling goals.

• Create engaging content for various social media platforms, including Facebook, Instagram, and LinkedIn, that aligns with our organization's mission and values.

• Regularly schedule and publish content across all social media channels, ensuring consistency in messaging and branding.

• Monitor social media trends, analyze performance metrics, and adjust the strategy as needed to maximize reach and engagement.

• Respond to comments, messages, and inquiries from followers in a timely and professional manner, fostering meaningful interactions and relationships.

• Collaborate with other team members to coordinate social media campaigns, fundraising efforts, and special events.

• Stay informed about relevant news, events, and issues related to girls' empowerment and confidence-building to inform content creation and engagement strategies.

• Maintain a content calendar and regularly report on key metrics and insights to track progress and evaluate the effectiveness of social media efforts.

Qualifications

• Passion for the mission and values of She Became, with a genuine desire to empower and support young girls.

• Strong written and verbal communication skills, with the ability to craft compelling and engaging content tailored to different social media platforms.

• Proficiency in using social media management tools and analytics platforms to schedule posts, track performance, and analyze data.

• Creative thinking and the ability to generate innovative ideas for content and campaigns that resonate with our target audience.

• Experience managing social media accounts for organizations or brands, preferably in the non-profit sector.

• Ability to work independently and collaboratively in a fast-paced environment, with excellent time management and organizational skills.

• Knowledge of best practices for social media marketing, including audience targeting, hashtag usage, and content optimization.

• Willingness to commit a flexible number of hours per week to fulfill the responsibilities of the role.